The Brief
The Challenge:
Golley Engage was tasked with developing a social media strategy to support Skoda’s ‘Crime on 5’ sponsorship. The result was an 11 week Skoda Puzzle campaign - a dynamic creative platform that drove deeper engagement with the brand.
The Insight:
Golley Engage used multiple channels to raise awareness of the campaign and encourage engagement
A Facebook page and Twitter feed were created to encourage sharing, discussion and to help build the online community
Interesting content and ‘extras’ posted on Facebook and Twitter up to 3 times a day for the duration of the 11 week campaign
Posts were issued in code, and rumours were seeded through the page to insight speculation and an air of ‘mystery’ around the car’s location
Social Media press releases to support the campaign launch, helped to drive momentum midway and announce the winner at the end
The Payback:
365,000 Facebook wall views
2,800 Facebook ‘Likes’
740 new Twitter followers
75,000 new visits to the website
18,000 unique players
95% positive sentiment
http://skodapuzzle.com/
www.facebook.com/#!/SkodaPuzzle
http://twitter.com/#!/SkodaPuzzle
