Welcome to Dialect, Golley Slater's quarterly regional research into the lives of the people of the UK
As consumers move ever rapidly from trusting brands through the advertising they see, to trusting the guidance of family, friends and trusted "experts", we'll monitor, the ways in which regional cultures impact perception and involvement in consumers' trust in media and brand development .
Over time, we aim to create a vast wealth of data, insight and understanding of different people, that when looked at regionally will form a detailed insight into the communities of that area and when viewed all together will give a unique perspective of the
We hope you enjoy the report's contents
