The Golley Slater & Google Search Masterclass

Search has become one of the marketer's most powerful research tools and has changed the way people buy. It impacts on brand reputation and is a catalyst for the entire media mix. 

At an exclusive Search master class hosted recently by Chris Lovell, Golley Slater Group CEO, experts from Golley Slater Digital, Google and Center Parcs gave practical and valuable insight into how Search can be used to work harder for businesses.

Colin Whaley, Sales & Marketing Director, Center Parcs illustrated in his presentation how GS Digital has visibly helped the company increase its online booking market share from 25% to 70% and reduced marketing spend by by 23%, whilst Max Macintosh, Senior Industry manager, Google, revealed some of the company's latest products including Click to Call, Search Funnel and Voice Search as well as illustrated how Google is innovating with agencies towards Conversion Professional and Website Optimisation accreditation.

The Search master class is the first of several which are scheduled to take place across the UK throughout the year.

If you would like to receive more information or a copy of the Center Parcs’ case study, please contact : enquiries@golleyslater.co.uk or alternatively, to view the full news story, please click here.