Public Relations News & Views
Think social media is just for kids? New analysis into media consumption may make you think again.
A new report by business advisory firm Deloitte found that tablets are now as likely to be found in the hands of the over 55s as among the under 24s. Meanwhile, the over 50 demographic is the fastest-growing age group on social media. The number of dedicated websites for the older generation is s...
This week Golley Engage looks at how some of the sponsors of London 2012 are using social media
Last week our blog looked at how the organisers behind the Games are using online communications to make this year’s event the first event of this scale worldwide. Sponsorship around the Games is tightly controlled, with only a select number of organisations owning the rights to use the official ...
This week Golley Engage looks forward to the first social media Olympics
With less than 100 days to go, the London 2012 Olympics have been billed as the first “social media” games. For the first time Facebook and Twitter will be officially integrated into the event, resulting in what the IOC’s head of social media has called the “biggest online conversation in Ol...
This week Golley Engage looks at the social app that’s made millions Draw Something for the first time since primary school
The app that’s made Pictionary addicts of a new generation of mobile users became even more social this week. Draw Something had notched up 50 million downloads by the beginning of April and, according to a Guardian blog last week, has around 34 million active users. If you’re unfamiliar w...
This week Golley Engage looks at why Facebook is parting with $1bn for photo app Instagram
Technology headlines are abuzz with the news that Facebook is to acquire photography app Instagram for an eye-watering $1bn. Yes, billion. If you’re new to Instagram, it’s a smartphone camera app which has tapped into the trend for lomo-style analogue photography by enabling users to apply a...
This week, Golley Engage looks at attribution modelling and how it can help your budgets work harder.
Marketing attribution is still in the early stages, many businesses are yet to understand the value of it, and crucially to use it to guide advertising spend. Most campaigns are still evaluated based on a last-click attribution model that assigns all of the credits for a sale to the last interaction...
This week, Golley Engage explores what data you can and can’t track using the service, and whether Google holds the answer to converting your website traffic into custom.
Online analytics and tracking services offer some of the most comprehensive research and evaluation data available to marketers. From number of visitors to exactly which sites are driving referrals, the key to the success of your marketing campaign is at your fingertips. With so many paid-for dashbo...
This week Golley Engage looks at some of the rumours of late, and what Google may or may not have in the pipeline for UK marketers.
It’s been a busy week for Google as the search engine announces its firstUKabove the line campaign for Google+, with the aim of increasing its number of active users. The ads will highlight some of the benefits of the social platform when compared to rivals, Facebook and Twitter. With its cloud st...
This week, we take a look at some of the myths pinging about in the social sphere, and why they do not necessarily hold true.
With so many companies taking the social media bull by the horns, it seems everyone has an opinion on how to take your business social. So who do you believe? The facts speak for themselves, says Phillippa Holmes of Golley Engage. This week, she takes a look at some of the myths pinging about in the...
Following a recent report by Facebook published in conjunction with Forrester Research, the social networking giant has launched a six point plan for building brands in the social media age. This week, Golley Engage takes a look at Facebook’s recommendations and how they might work in practice for SMEs.
1. Articulate Facebook says: Identify components of the brand that can be communicated via social media. “Apply a social lens to your brand identity by asking ‘What about my brand is inherently social? Why do people engage with it and why do people want to talk about it or share it with thei...
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