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Golley Slater National Survey Shows Government Has Uphill Struggle To Build Public Support.

Whichever party forms the next Government faces a major challenge in restoring battered public confidence and this is brought home forcefully in Golley Slater’s latest quarterly monitor - Dialect 2 - which tracks consumer opinion throughout the UK.

Published today, Dialect 2 revealed that the vast majority of people (over 2,000) questioned want a change in government with 71% of those in the Midlands, followed by London & South East and South West of England tying on 67%, and Yorkshire coming in third at 64%. People in Scotland are happier with their government than the rest of the UK as less than half population (48%) want a change in government. . Despite the desire for change, the majority of respondents don’t believe that a new government will bring improvements to public services.

Commenting on the report’s findings Golley Slater’s Chief Executive Chris Lovell said: “Many issues are exercising the public’s minds and highlight the difficulties facing the new Prime Minister post-election.   As you will see from the results, there are concerns across the spectrum of public services.

The million dollar question is whether we are prepared to pay higher taxes for better public services. We put this question to respondents in our survey and the overwhelming majority were against this suggestion. Less than 27% would be willing to pay higher taxes for improved services. The loudest dissenters were those in the Midlands (61%), East Anglia (58%) and Yorkshire (56%). As consumers, we want it all, but don’t always want to foot the bill! This is a big challenge for the next government, particularly in the current economic climate.”  

Dialect 2 focuses on today’s hottest topics that affect the nations and regions of the UK including: Government policy, Public services, Employment, Education & skills, Healthcare, Public Transport, Quality of Life, Crime and much more.

The report also continues our focus on the impact of digital and traditional media, its usage and consumption across the UK, making comparisons to the previous edition of Dialect creating a compendium of change for advertisers and marketers to draw upon.

To view the video on Dialect and download the full report, please click here.


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