Public Relations News
Golley Slater on the menu for The Big Lunch
Golley Slater has been appointed to manage the national PR and stakeholder campaign for The Big Lunch 2011.
The Big Lunch is a very simple idea from the Eden Project. The aim is to get as many of the 61 million people in the UK as possible to have lunch with their neighbours once a year.
Previous Big Lunches held in July 2009 and July 2010 attracted the best part of a million people on both occasions. Big Lunches have taken place in all kinds of communities and in cities, towns and villages the length and breadth of the UK.
The 3rd annual Big Lunch 2011 will take place on Sunday 5 June. The Big Lunch is led by the Eden Project, is funded by The Big Lottery Fund and is supported by MasterCard and EDF Energy.
Coordinated from its London office, Golley Slater will use its network of UK offices to deliver local campaigns within a nationally co-ordinated programme. Activities will target consumers, local authorities and community groups.
Peter Stewart Eden Project’s Communication and Campaign Director said: “Two years in, almost a million and a half people have taken part in The Big Lunch but this is very much the beginning. We’re aiming for three million participants by 2012.
“Golley Slater’s recommendations combined big impact national PR, grass roots communications and, by using their network, exactly the sort of activity to bring the campaign to life across the UK’s nations and regions. Even more importantly we had a real sense from the team that they really “got” the spirit and ethos behind Eden and The Big Lunch.”
Martin Long, MD, Golley Slater PR explained that the Golley Slater approach was all about creating memorable communications relevant to people where they live. “The Big Lunch is a fantastic opportunity to build something remarkable and we are delighted to have been appointed,” he said. “We can help to create an annual event which the whole country both looks forward to and benefits from and a positive, lasting legacy for the UK.”
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