Public Relations News

Pickerings Lifts push button to elevate profile

Pickerings Lifts has appointed leading public relations agency, Golley Slater North to heighten its regional and national profile in line with its recent board re-structure and re-branding exercise.

Headquartered in Stockton-on-Tees, Pickerings Lifts provides national coverage from a network of seven offices across the UK and is the UK’s leading independent lift manufacturer and service provider.  Boasting over 150 years’ worth of unrivalled experience within the lift and escalator industry, Pickerings Lifts was one of the first companies in the country to manufacture lifts, was the inventor of the self-sustaining Hand Lift and Service Lift, as well as being a founding member of the national association, LEIA.

With offices in Leeds, Manchester and Newcastle, Golley Slater North will deliver a national and regional strategy which will build upon Pickerings Lifts’ British heritage and its commitment to delivering unrivalled customer service.  The campaign will enable Pickerings Lifts to position itself as a key player in British manufacturing; raise its profile throughout the UK as a reliable service provider; celebrate home grown success within the regions and attract new business growth.

Kirk Lawson, Sales and Marketing Director said: “Having undergone an internal re-structure, we felt the time was right to include proactive communications to our market-focussed strategy.  After a competitive pitch process, we’re delighted we’ve been able to find a partner right on our doorstep - we’re looking forward to working closely with Golley Slater and raising awareness of Pickerings Lifts significantly.”   

Claire Rushton, head of Golley Slater North added: “Pickerings Lifts is a gem of a company that up until now has been hiding its light under a bushel.  It has an incredible heritage, a proven track record and an excellent product offering for which it deserves to be recognised.  The lift industry is highly competitive but we are confident that Pickerings Lifts’ particular set of USPs will provide us with a platform from which to generate a strong profile around the brand, both with existing and potential customers.”

For further information on Pickerings Lifts please visit www.pickerings.co.uk.