Persimmon Homes
Case Study: Property & Construction
Brand Challenge:
To position Persimmon Homes as not just being a volume housebuilder but a developer that thinks green too.
The Insight:
The Grow Your Own competition launched in January 2010 to encourage primary school children to learn about the benefits of growing fresh fruit and vegetables and actually grow something tangible that can be eaten.
The Payback:
Over 70 schools have taken part so far with entries coming in now. Results are anticipated in November 2010.
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