Murphy Group

Brand Challenge:

Managing the reputation of one of the UK’s top civil engineering contractors

The Insight:

Acting as the press office for J. Murphy & Sons Limited and its operating companies, through adopting a traditional media relations approach, to demonstrate the depth and breadth of its expertise in civil engineering, pipelines, tunnelling, utilities and building in the national trade press.

The Payback:

Overnight: Securing interest for the work it does for its clients through media relations, journalist visits and placed features.

Over time: Continuing to build its reputation as ‘the name for construction’.