Hilton Liverpool

The Problem:

An abundance of big brand hotel competition

The Insight:

Spark talkability. Create a launch party to be remembered. Bring in celebrities and world-class entertainment, food and drink.

The Payback:

Overnight: Celebrity attendance ensured front pages of OK! and Hello!, plus 84 additional pieces of media coverage promoting the hotel. Media coined the event ‘the glitziest party Liverpool has seen in years.’

Over time: Hilton Liverpool is the place to eat, drink and stay - the party is still a hot topic on everybody’s lips.